Ideal beauty box content volume according to potential female U.S. subscribers 2017

Published by
Dominique Petruzzi,
Feb 2, 2022
This statistic shows the preferred number of items inside a beauty box according to female consumers in the United States who are likely to subscribe to one in the next 12 months as of May 2017. According to the survey of women interested in beauty and cosmetics, 45 percent of women surveyed stated that they would like 4 to 5 items per beauty box.

Preferred number of items in a beauty box according to potential female subscribers in the United States as of May 2017

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Source

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Release date

June 2017

Region

United States

Survey time period

May 16 to 18, 2017

Number of respondents

532 respondents

Age group

18 years and older

Special properties

people who are likely to subscribe to a/another beauty box within the next year or are current subscriber

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In general, how many items would you like to receive per beauty box?".

Figures may not sum to 100 percent due to rounding.

Only those respondents who answered that they were likely to subscribe to a beauty box in the next 12 months in a previous question were asked this question.

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Topics

Beauty boxes in the U.S.Cosmetics industry in the U.S.Cosmetics industryCosmetics Consumer Behavior in the U.S.
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