According to YouGov's ratings, Premier Inn was the most popular hotel brand in the UK as of the third quarter of 2023. During that period, 70 percent of respondents stated they had a positive opinion of the brand. It was followed by Hilton, with 58 percent stating they liked the brand.
Most popular hotel brands in the United Kingdom (UK) in 3rd quarter of 2023
Figures represent the share of respondents holding a positive opinion of each brand according to YouGov Ratings.
The data has been weighted by YouGov to be nationally representative of demographics in Great Britain.
Release date is date of access.
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YouGov. (November 22, 2023). Most popular hotel brands in the United Kingdom (UK) in 3rd quarter of 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/951262/most-popular-hotel-brands-uk/
YouGov. "Most popular hotel brands in the United Kingdom (UK) in 3rd quarter of 2023." Chart. November 22, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/951262/most-popular-hotel-brands-uk/
YouGov. (2023). Most popular hotel brands in the United Kingdom (UK) in 3rd quarter of 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/951262/most-popular-hotel-brands-uk/
YouGov. "Most Popular Hotel Brands in The United Kingdom (Uk) in 3rd Quarter of 2023." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/951262/most-popular-hotel-brands-uk/
YouGov, Most popular hotel brands in the United Kingdom (UK) in 3rd quarter of 2023 Statista, https://www.statista.com/statistics/951262/most-popular-hotel-brands-uk/ (last visited June 18, 2024)
Most popular hotel brands in the United Kingdom (UK) in 3rd quarter of 2023 [Graph], YouGov, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/951262/most-popular-hotel-brands-uk/