Most popular hotel brands in the United Kingdom (UK) 2019

Premier Inn is the most popular hotel brand in the UK, according to YouGov's ratings as of March 2019. Of respondents, 67 percent said they had a positive opinion of the brand. It was followed by Travelodge with 55 percent saying the like the brand.

Most popular hotel brands in the United Kingdom (UK) as of March 2019

Share of respondents
Premier Inn67%
Travelodge55%
Holday Inn51%
Hilton51%
Marriott40%
Ritz35%
Savoy Hotel35%
Haven Holidays33%
Butlins33%
Ibis31%
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Source

Release date

April 2019

Region

United Kingdom

Survey time period

May 15, 2018 to March 2019*

Number of respondents

Over 5,000**

Method of interview

Online interview

Supplementary notes

Figures represent the share of respondents holding a positive opinion of each brand according to YouGov Ratings.

* Data was collected every day beginning May 15, 2018, with the results showing an average of the collected data over this time period. The results are updated at regular intervals.
** Interviews on which the data is based vary by brand, with each exceeding 5,000 respondents.

The data has been weighted by YouGov to be nationally representative of demographics in Great Britain.

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Statistics on "Hotels in the United Kingdom (UK)"

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