Leading virtual offerings for B2B marketer events U.S. & Canada 2022
According to a survey conducted among B2B marketers in the United States and Canada in September and October 2021, 45 percent of respondents said live streaming would be the most important virtual offering for their events in 2022. The mobile access to a live event was cited by 38 percent of respondents, while 37 percent said the most important virtual offering for them would be that of better branding opportunities.
