Favorite vs top earning platforms for creators in the U.S. 2023
In 2023, according to the results of a survey conducted among creators based in the United States, 28 percent of them saw TikTok as their favorite platform, while by comparison 26 percent of creators earned the most money on the same platform. YouTube was the platform that earned the best for 26 percent of U.S. creators, while it was a favorite for 23 percent of them.