Frequency consumers drink coffee in the U.S. 2023, by generation
In 2023, the majority of American consumers reported drinking coffee every day. In fact, about 83 percent of Baby Boomers, 74 percent of Gen X, 66 percent of Millennials, and 42 percent of Gen Z surveyed said so. Accordingly, it can be stated that the younger the generation, the lower the daily coffee consumption.