Types of milk and coffee creamers used in the U.S. 2023, by generation
According to a recent U.S. survey in 2023, most consumers of all generations used generic creamers with their coffee (e.g. Coffee-Mate, International Delight, etc.). It is noticeable that milk alternatives were more popular among younger generations. In fact, almost 33 percent of surveyed Millennials stated to prefer almond milk with their coffee, while nearly 40 percent of Gen Z used oat milk.