During an average week in June 2023, radio reached 87.2 percent of all American men aged between 35 and 64 years of age. All adults of this age group were the most exposed to radio, regardless of gender. The largest differences between the genders was between the oldest adults, with men aged 65 and over even more likely to listen to the radio.
Weekly radio reach in the United States as of June 2023, by age and gender
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Women
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Radio Advertising Bureau. (June 1, 2023). Weekly radio reach in the United States as of June 2023, by age and gender [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/252185/radios-weekly-reach-in-the-us-by-age-and-gender/
Radio Advertising Bureau. "Weekly radio reach in the United States as of June 2023, by age and gender." Chart. June 1, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/252185/radios-weekly-reach-in-the-us-by-age-and-gender/
Radio Advertising Bureau. (2023). Weekly radio reach in the United States as of June 2023, by age and gender. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/252185/radios-weekly-reach-in-the-us-by-age-and-gender/
Radio Advertising Bureau. "Weekly Radio Reach in The United States as of June 2023, by Age and Gender." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/252185/radios-weekly-reach-in-the-us-by-age-and-gender/
Radio Advertising Bureau, Weekly radio reach in the United States as of June 2023, by age and gender Statista, https://www.statista.com/statistics/252185/radios-weekly-reach-in-the-us-by-age-and-gender/ (last visited June 18, 2024)
Weekly radio reach in the United States as of June 2023, by age and gender [Graph], Radio Advertising Bureau, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/252185/radios-weekly-reach-in-the-us-by-age-and-gender/