According to a study on radio reach in the United States in 2023, during an average week that year, radio reached 65.1 percent of all women between 35 and 64 years of age during the hours from 6 a.m. to 10 a.m.
Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group
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Other statistics that may interest you Radio in the U.S.
Overview
3
Market leaders
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- Premium Statistic Number of radio stations owned by iHeartMedia in the U.S. 2014-2023
- Premium Statistic iHeartMedia revenue 2015-2023
- Premium Statistic Most popular radio stations in New York 2022
- Premium Statistic Most popular radio stations in Washington D.C. 2020
- Premium Statistic Most popular radio stations in Chicago 2020
Content & reach
7
- Premium Statistic Top audio streaming genres in the U.S. & Canada 2022
- Premium Statistic Leading radio formats in the U.S. in 2022, by number of stations
- Premium Statistic Distribution of U.S. radio formats audience in 2021, by age
- Premium Statistic Radio reach in the U.S. in 2023, by age and gender
- Premium Statistic Radio reach in the U.S. in 2023, by time of day, gender, and age
- Premium Statistic Radio reach among Hispanics in the U.S. 2021, by age and gender
- Premium Statistic Radio reach among African Americans in the U.S. in 2021, by age and gender
Consumption
5
- Premium Statistic U.S. media use: time spent listening to the radio 2015-2020
- Premium Statistic Radio reach in the U.S. in 2023, by age and gender
- Premium Statistic Radio consumption in the U.S. & Canada 2021, by device/platform
- Premium Statistic Change in radio listening in U.S. & Canada 2021
- Premium Statistic Radio use among high income adults in the U.S. in 2021, by gender
Advertising
5
- Premium Statistic Radio ad spend in the U.S. 2020-2024
- Premium Statistic Digital share of radio ad revenue in the U.S. 2013-2022
- Premium Statistic Radio station ad revenues in the U.S. 2006-2023, by type
- Premium Statistic Local radio digital ad revenue growth in the U.S. 2012-2021
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2023
Radio news
5
- Basic Statistic Frequency of radio news consumption in the U.S. 2022
- Premium Statistic Profitability of radio news in the U.S. 2000-2022
- Premium Statistic Profitability of radio news in the U.S. 2021, by market size
- Premium Statistic Changes to radio news stations budgets in the U.S. 2017-2021
- Basic Statistic Minority radio news workforce in the U.S. 1990-2022
Digital radio
6
- Premium Statistic Weekly time spent with online radio in the U.S. 2008-2021
- Premium Statistic Online radio reach in the U.S. 2021, by age group
- Premium Statistic Time spent with digital/traditional radio in the U.S. & Canada 2013-2021
- Premium Statistic Digital audio consumption in the U.S. and Canada in 2021, by frequency
- Basic Statistic Leading online radio companies in the U.S. 2021, by active sessions
- Premium Statistic Number of Sirius XM subscribers in the U.S. 2011-2023
Further related statistics
12
- Radio penetration in the U.S. 2016, by age
- Global radio listeners in 2017, by age
- Global radio music listeners in selected countries 2018
- Weekly AM/FM radio reach in the U.S. in 2016
- Average daily radio reach in the Nordic countries 2013-2018
- Average radio reach per day in Sweden 2007-2017
- Radio reach among non-alcoholic beverage consumers in the U.S. in 2016, by ethnicity
- Weekly radio listening in Germany Q1 2020, by age
- Radio reach among retail customers in the U.S. in 2016, by ethnicity
- Italy: news consumption habits in the Internet era 2016
- Ethnic composition of national radio audience in the U.S. 2018
- Peru: leading radio stations among seniors 2020
Further Content: You might find this interesting as well
Statistics
- Radio penetration in the U.S. 2016, by age
- Global radio listeners in 2017, by age
- Global radio music listeners in selected countries 2018
- Weekly AM/FM radio reach in the U.S. in 2016
- Average daily radio reach in the Nordic countries 2013-2018
- Average radio reach per day in Sweden 2007-2017
- Radio reach among non-alcoholic beverage consumers in the U.S. in 2016, by ethnicity
- Weekly radio listening in Germany Q1 2020, by age
- Radio reach among retail customers in the U.S. in 2016, by ethnicity
- Italy: news consumption habits in the Internet era 2016
- Ethnic composition of national radio audience in the U.S. 2018
- Peru: leading radio stations among seniors 2020
Radio Advertising Bureau. (June 1, 2023). Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau. "Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group." Chart. June 1, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau. (2023). Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau. "Weekly Radio Reach in The United States as of June 2023, by Time of Day, Gender, and Age Group." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/
Radio Advertising Bureau, Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group Statista, https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/ (last visited June 18, 2024)
Weekly radio reach in the United States as of June 2023, by time of day, gender, and age group [Graph], Radio Advertising Bureau, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/252193/radios-weekly-reach-in-the-us-by-time-of-day-and-gender/