In 2021, over 15 percent of brand posts on Facebook contained video, up from a mere 5.47 percent in 2014. Overall, links were the most popular type of brand posts on Facebook, accounting for 38.78 percent of posts by brands in the most recently measured period, followed closely by photos which made up 38.58 percent of brand posts on the social media platform.
Types of branded posts on Facebook worldwide from 2014 to 2021
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Socialinsider. (July 20, 2021). Types of branded posts on Facebook worldwide from 2014 to 2021 [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/296628/facebook-brand-post-interaction/
Socialinsider. "Types of branded posts on Facebook worldwide from 2014 to 2021." Chart. July 20, 2021. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/296628/facebook-brand-post-interaction/
Socialinsider. (2021). Types of branded posts on Facebook worldwide from 2014 to 2021. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/296628/facebook-brand-post-interaction/
Socialinsider. "Types of Branded Posts on Facebook Worldwide from 2014 to 2021." Statista, Statista Inc., 20 Jul 2021, https://www.statista.com/statistics/296628/facebook-brand-post-interaction/
Socialinsider, Types of branded posts on Facebook worldwide from 2014 to 2021 Statista, https://www.statista.com/statistics/296628/facebook-brand-post-interaction/ (last visited June 17, 2024)
Types of branded posts on Facebook worldwide from 2014 to 2021 [Graph], Socialinsider, July 20, 2021. [Online]. Available: https://www.statista.com/statistics/296628/facebook-brand-post-interaction/