Leading types of branded posts on Facebook worldwide as of August 2017, by format

Leading Facebook brand post formats 2017 This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
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Share of brand posts on Facebook
Video (Not live)59%
Photo39%
Link1%
Status1%
Share of brand posts on Facebook
Video (Not live)59%
Photo39%
Link1%
Status1%
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Description Source More information
This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
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Release date
September 2017
Region
Worldwide
Survey time period
August 2017
Special properties
English-language top 100 branded Facebook posts
Supplementary notes
Determined by total Facebook interactions: likes, shares, comments, and reactions to top 100 posts.

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