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Leading Facebook brand post formats 2017

Leading types of branded posts on Facebook worldwide as of August 2017, by format

This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.

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This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.

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Release date: September 2017

Region: Worldwide
Survey time period: August 2017
Special properties: English-language top 100 branded Facebook posts
Supplementary notes: Determined by total Facebook interactions: likes, shares, comments, and reactions to top 100 posts.

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