This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
- Internet›
- Advertising & Marketing›
Leading Facebook brand post formats 2017
Leading types of branded posts on Facebook worldwide as of August 2017, by format
This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
Loading statistic...
| Share of brand posts on Facebook | |
|---|---|
| Video (Not live) | 59% |
| Photo | 39% |
| Link | 1% |
| Status | 1% |
| Share of brand posts on Facebook | |
|---|---|
| Video (Not live) | 59% |
| Photo | 39% |
| Link | 1% |
| Status | 1% |
New: Download as TWB file
© Statista 2019
About this statistic |
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
Show more- Show sources information
- Show publisher information
- Release date
- September 2017
- Region
- Worldwide
- Survey time period
- August 2017
- Special properties
- English-language top 100 branded Facebook posts
- Supplementary notes
- Determined by total Facebook interactions: likes, shares, comments, and reactions to top 100 posts.
More information
- Region
- Worldwide
- Survey time period
- August 2017
- Special properties
- English-language top 100 branded Facebook posts
- Supplementary notes
- Determined by total Facebook interactions: likes, shares, comments, and reactions to top 100 posts.
Other interesting statistics
Facebook: number of monthly active users worldwide 2008-2018
Facebook: distribution of global audiences 2019, by age and gender
+
+Facebook: advertising revenue worldwide 2009-2018
Most popular product brands on Facebook 2018
+
+Social media platforms used by marketers worldwide 2018
Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Facebook marketing
- 141 page/s
- English
- pptx
- Detailed references
Everything On "Facebook marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Facebook marketing "
- Adoption
The most important statistics
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Facebook marketing usage rate in the United States from 2013 to 2017Use of Facebook as a marketing channel in the U.S. 2013-2016
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2018 (in millions)Number of active advertisers on Facebook 2016-2018
- Facebook ad adoption by U.S. businesses in 2016, by advertiser typeFacebook ad adoption by U.S. businesses 2016, by industry
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Social media used by B2B marketers in North America from 2011 to 2017Social media used by B2B marketers in North America 2011-2017
- Budgets and investments
The most important statistics
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Change in digital advertising spending on selected social media in the United States in August 2016Change in digital ad spend in the U.S. 2016, by social media
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016U.S. SMBs Facebook marketing usage 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channelU.S. health care companies: distribution of marketing budget 2017, by channel
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)CPC on Facebook in selected countries in Q4 2017
- Usage
The most important statistics
- Distribution of Facebook advertising campaign objectives worldwide as of March 2018Share of Facebook advertising campaign objectives worldwide 2018
- Number of Facebook interactions per brand post from January to July 2017Facebook reactions to brand posts 2017
- Number of Facebook interactions per brand post as of July 2017, by profile sizeFacebook reactions to brand posts 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by formatLeading Facebook brand post formats 2017
- Most popular types of content posted by brands on Facebook as of September 2016Facebook brand post content share 2016
- Percentage of brands with Facebook Messenger features as of November 2016, by verticalBrand Facebook Messenger feature usage 2016, by vertical
- Average number of monthly video posts by brands to Facebook from January to July 2017Facebook: monthly video posts by brands 2017
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)Facebook video length of leading global news publishers 2017
- Cost & effectiveness
The most important statistics
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
- Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018Facebook CPC growth worldwide 2017-2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018Facebook: advertising metrics 2013-2018
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018Effectiveness of Facebook marketing worldwide 2017
- Facebook ad revenue
The most important statistics
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2018
- Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)Facebook: global mobile advertising revenue 2013-2021
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)Facebook: global video advertising revenue 2015-2021
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018Instagram: Facebook advertising revenue share 2015-2018
- Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Audience & customer engagament
The most important statistics
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)Facebook: number of monthly active users worldwide 2008-2018
- Distribution of Facebook users worldwide as of January 2019, by age and genderFacebook: distribution of global audiences 2019, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018Countries with biggest Facebook user share 2018
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016Leading reasons to follow brands on social media worldwide 2016
- Leader rankings
The most important statistics
- Biggest publishers on Facebook as of September 2018, ranked by total Facebook interactions (in millions) Facebook user engagement of leading publishers 2018
- Technology brands with the most Facebook fans as of April 2018 (in millions)Most popular technology brands on Facebook 2018
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Retail brands with the most Facebook fans as of June 2018 (in millions)Most popular retail brands on Facebook 2018
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)Facebook: number of fans of popular apparel brands 2019
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)Facebook: number of followers of popular beauty brands 2019
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)Top media publishers in the U.S. 2016, by Facebook referral traffic
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Frequency of digital brand interaction among women U.S. 2016
- Types of brands women interact online with U.S. 2016
- Preferred online brand interaction channel among U.S. women 2016
- Reasons to visit brand website among female U.S. social media users 2016
- Most popular brands on Facebook from Nepal 2018, ranked by number of fans
- Most popular Facebook brands from Hong Kong 2017, ranked by number of fans
- U.S. holiday retail social media marketing focus 2014
- Leading brands on Facebook from Australia 2018, by number of fans
- WeChat: official brand account followers 2015
- Global non-profit brands on Instagram 2016, by user engagement
- Most-followed magazine brands on Google+ 2017
- Leading Italian retailers present in Germany 2015, by number of stores
- Leading American retailers present in Germany 2015, by number of stores
- Leading UK retailers present in Germany 2015, by number of stores
- Internet users feelings about company use of data & personalization worldwide 2018
- Opinion on innovativeness of company marketing technology in Belgium 2016
- Selling of goods and services on Facebook Messenger in Asia-Pacific 2017 by country
- Forecast: media representation revenue Israel 2008-2018
- Worldwide shipments of smart glasses 2013-2015
Studies
- Brands on social media
- Digital Beauty Counter
- Benchmarking Study Q1 2017
- Q3 2017 Sprout Social Index
- Q4 2017 Sprout Social Index
- CEOs Speaking Out On Social Media Survey 2018
- Social media and events
- Twitter marketing
- Facebook marketing
- Standing Out - Highlights
- Content marketing
- Benchmarking Study Q3 2016
- The Rise of Brands on Instagram
- Digital Makeover
- Tweets in Action: Retail
Statistics on the topic
Free statistics
- Number of active advertisers on Facebook from 1st quarter 2016 to 1st quarter 2018 (in millions)
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Number of Facebook interactions per brand post as of July 2017, by profile size
- Leading types of branded posts on Facebook worldwide as of August 2017, by format
- Average number of monthly video posts by brands to Facebook from January to July 2017
- Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)
- Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018
- Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)
- Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)
- Distribution of Facebook users worldwide as of January 2019, by age and gender
- Leading countries based on share of Facebook users worldwide as of January 2018
- Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age group
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016
- Technology brands with the most Facebook fans as of April 2018 (in millions)
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Retail brands with the most Facebook fans as of June 2018 (in millions)
- Leading apparel brands with the most Facebook fans as of January 2019 (in millions)
- Leading beauty brands with the most followers on Facebook as of January 2019 (in millions)
- Frequency of online brand interaction among female social media users in the United States as of February 2016
- Most popular types of brands female social media users in the United States interact digitally with as of February 2016
- Preferred online brand interaction channel according to female social media users in the United States as of February 2016
- Why do you visit the brand's website more than its app and social media accounts?
- Most popular brands on Facebook from Nepal as of September 2018, ranked by number of fans (in millions)
- Most popular brands on Facebook from Hong Kong as of March 2017, ranked by number of fans (in millions)
- Share of WeChat users in China who follow official brand accounts as of January 2015
- Global internet user feelings about companies using data and personalization as of April 2018, by age group
- Shipments of smart glasses worldwide from 2013 to 2015 (in millions)
Premium Statistics
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Facebook marketing usage rate in the United States from 2013 to 2017
- Facebook ad adoption by U.S. businesses in 2016, by advertiser type
- Social media platforms used by B2C marketers in North America as of July 2017
- Social media used by B2B marketers in North America from 2011 to 2017
- Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016
- Primary social media platforms used by social influencers for brand collaborations worldwide as of January 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Change in digital advertising spending on selected social media in the United States in August 2016
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Distribution of health care companies' marketing budgets in the United States in 2017, by channel
- Distribution of Facebook advertising campaign objectives worldwide as of March 2018
- Number of Facebook interactions per brand post from January to July 2017
- Most popular types of content posted by brands on Facebook as of September 2016
- Percentage of brands with Facebook Messenger features as of November 2016, by vertical
- Average length of Facebook video from leading news publishers on Facebook as of February 2017 (in seconds)
- Leading header bidders used by publishers in the United States as of November 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
- Change in Facebook advertising cost-per-click (CPC) worldwide from January 2017 to February 2018
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Advertising metrics for Facebook from 3rd quarter 2013 to 4th quarter 2018
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Most effective digital marketing tactics worldwide in March 2016
- Share of global marketers who agree that their Facebook marketing is effective as of January 2018
- How do you assess the effectiveness of the following social media platforms for B2C marketing?
- Best performing brands in terms of consumer engagement vis-a-vis expectations in their respective categories in the United States in 2017
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Leading reasons why social media users have followed brands on social media worldwide as of July 2016
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Leading brand actions on social media that prompt users in the United States to unfollow brand pages worldwide as of July 2016
- Types of advertising and promotions that consumers in the United States are willing to receive via Facebook Messenger as of 2016, by age group
- Biggest publishers on Facebook as of September 2018, ranked by total Facebook interactions (in millions)
- Leading media publishers in the United States as of 2nd quarter 2016, by Facebook visits (in millions)
- Social media sites on which U.S. retailers focus their holiday marketing efforts from 2010 to 2014
- Most popular brands on Facebook from Australia as of June 2018, by number of fans (in millions)
- Leading non-profit brands worldwide on Instagram as of 2nd quarter 2016, based on user engagement
- Leading magazine brands on Google Plus as of March 2017, by followers (in millions)
- Leading Italian retailers present in Germany in 2015, ranked by number of chains*
- Leading American retailers present in Germany in 2015, ranked by number of chains*
- Leading UK retailers present in Germany in 2015, by number of chains*
- How would you describe your company when it comes to adopting marketing technology?
- Selling of goods and services through Facebook Messenger in Asia-Pacific in 2017, by country
- Revenue of media representation (SIC 73.12) in Israel from 2008 to 2018 (in million U.S. dollars)
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
News
Latest News
New
New Dossier: United States coal mining industry
U.S. coal production has steadily declined in the past decade, but has been in the news in recent years due to President Trump's desire to revitalize the industry. This document provides an overview of the key figures, leading companies, and the employment trends in the U.S. coal mining industry.
New
Global Consumer Survey offers PowerPoint export
This new export feature offers
- Structured graphical representation of the data
- Tailored target group analysis
- Option for further processing
New
New Dossier: E-commerce in Poland
The Polish e-commerce market is one of the fastest developing e-commerce markets in Europe. The latest data for Poland is presented in this dossier.
New
New Dossier: Plastic waste in the U.S.
Plastic waste is an issue of global concern. Since China banned the import of recycled plastic, the U.S. has had to make adjustments to its management of plastic waste. This dossier provides an overview of plastic waste in the U.S.
New
New Dossier: Hedge funds
This dossier provides an overview of hedge funds worldwide. Global hedge fund assets, performance, investors, and other topics are highlighted.
New
New exclusive OOH advertising data by OAAA
The Outdoor Advertising Association of America covers amongst others
- Number of billboards
- Outdoor advertising revenue
- Number of out-of-home displays
New
What happens after a no-deal Brexit?
Find data, perceptions & more about
- Economic consequences
- Impact on the labor market
- A second referendum
New
ecommerceDB.com: Ranking update – Spain
Understand the recent developments in the Spanish eCommerce market!
- URL-related revenues
- Relevant online store KPIs
- eCommerce-related contacts
New
Insights into the European banking sector
- Extended statistical dossier
- Insights, explanations & interpretations
- Challenges of the digital future
New
Dossier: Latin American online shopping events
eCommerce is rapidly becoming a part of the Latin American shopping culture. The dossier includes data on
- Regional online shopping events
- Events by country
Updated
Updated Brexit analysis in UK Industry Reports
The outline of potential impacts of Brexit on UK industries has been updated in the UK Industry Reports.
New
New Dossier: Digital Marketing in Italy
Italian enterprises invest significantly in digital marketing. Find out about
- Relevant aspects & KPIs
- New trends
- Different strategies
New
What is football all about, anyway?
Statista European Football Benchmark
- The big 5 European leagues
- All about the clubs & fans
- Sponsors & how they fit in
New
Payment methods in eCommerce
What are online shoppers' payment preferences around the world?
- Data on all payment methods
- Analysis for 50 countries
- Forecasts up to 2023
New
New Dossier: Foreign conflicts of Saudi Arabia
The kingdom of Saudi Arabia has faced political challenges.
- Perceptions & trade information
- Conflicts with Yemen, Iran, Qatar & Turkey
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.