Facebook brand post formats 2021

In 2021, over 15 percent of brand posts on Facebook contained video, up from a mere 5.47 percent in 2014. Overall, links were the most popular type of brand posts on Facebook, accounting for 38.78 percent of posts by brands in the most recently measured period, followed closely by photos which made up 38.58 percent of brand posts on the social media platform.

Types of branded posts on Facebook worldwide from 2014 to 2021

Characteristic	Link	Photo	Video	Status	Album
2021	38.78%	38.58%	15.51%	-	7.13%
2020	44.2%	34.73%	15.09%	0%	-
2019	41.25%	-	14.83%	1.23%	-
2018	43.95%	38.88%	14.8%	2.02%	-
2017	45.7%	48.74%	12.96%	2%	-
2016	37.19%	46.86%	13.04%	2.22%	-
2015	37.8%	48.52%	8.63%	4.04%	-
2014	29.85%	58.56%	5.47%	-	-

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Release date

July 2021

More information

Region

Worldwide

Survey time period

2014 to May 2021

Supplementary notes

No values available for 2014 status and 2019 photo.

"To identify the best strategy for video content on Facebook, we analyzed more than 3,977,401 of video posts from a total of 503,175 business pages. Within this report, we provide a representative sample of US and international brands that had an active presence on Facebook between 2014 and May 2021. These pages had Facebook fan counts between 1,000 and over 100K as of the same date."

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