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Leading Facebook brand post types 2014-2020

Published by H. Tankovska, Jan 27, 2021
In 2020, over 15 percent of brand posts on Facebook contained video, up from a mere 5.47 percent in 2014. Links were the most popular types of brand posts on Facebook, accounting for over 44 percent of posts by brands in the most recently measured period.

Leading types of branded posts on Facebook worldwide from 2014 to 2020

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Source

Release date

May 2020

Region

Worldwide

Survey time period

2014 to April 2020

Supplementary notes

No values available for 2014 status and 2019 photo.

"Within this report, we provide a representative sample of US and international brands that had an active presence on Facebook between 2014 and April 2020. These pages had Facebook fan counts between 5,000 and 1 million as of the same date."

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