Leading Facebook brand post formats 2017

Leading types of branded posts on Facebook worldwide as of August 2017, by format

by J. Clement, last edited Sep 12, 2017
Leading Facebook brand post formats 2017 This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
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Leading types of branded posts on Facebook worldwide as of August 2017, by format

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Share of brand posts on Facebook
Video (Not live)59%
Photo39%
Link1%
Status1%
Share of brand posts on Facebook
Video (Not live)59%
Photo39%
Link1%
Status1%
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by J. Clement, last edited Sep 12, 2017
This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
Show more
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