In 2020, over 15 percent of brand posts on Facebook contained video, up from a mere 5.47 percent in 2014. Links were the most popular types of brand posts on Facebook, accounting for over 44 percent of posts by brands in the most recently measured period.
Leading types of branded posts on Facebook worldwide from 2014 to 2020
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Socialinsider. (May 27, 2020). Leading types of branded posts on Facebook worldwide from 2014 to 2020 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/296628/facebook-brand-post-interaction/
Socialinsider. "Leading types of branded posts on Facebook worldwide from 2014 to 2020." Chart. May 27, 2020. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/296628/facebook-brand-post-interaction/
Socialinsider. (2020). Leading types of branded posts on Facebook worldwide from 2014 to 2020. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/296628/facebook-brand-post-interaction/
Socialinsider. "Leading Types of Branded Posts on Facebook Worldwide from 2014 to 2020." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/296628/facebook-brand-post-interaction/
Socialinsider, Leading types of branded posts on Facebook worldwide from 2014 to 2020 Statista, https://www.statista.com/statistics/296628/facebook-brand-post-interaction/ (last visited June 27, 2022)