• Leading Facebook brand post formats 2017 | Statista

Leading types of branded posts on Facebook worldwide as of August 2017, by format

Leading Facebook brand post formats 2017

Published by J. Clement, Sep 12, 2017

This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.

Loading statistic...

Source

Show detailed source information?

Register for free

Already a member?

Source

Show sources information

Show publisher information

Release date

September 2017

More information

Region

Worldwide

Survey time period

August 2017

Special properties

English-language top 100 branded Facebook posts

Supplementary notes

Determined by total Facebook interactions: likes, shares, comments, and reactions to top 100 posts.

This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.

Other statistics on the topic

Most popular Facebook fan pages as of September 2019, based on number of fans (in millions)

Social Media & User-Generated Content

Most popular Facebook fan pages 2019

Product brands with the most Facebook fans as of September 2019 (in millions)

Social Media & User-Generated Content

Most popular product brands on Facebook 2019

Leading beauty brands ranked by number of Instagram followers as of September 2019 (in millions)

Social Media & User-Generated Content

Instagram: most-followed beauty brands 2019

Leading fashion brands on Twitter as of July 2018, by followers (in millions)

Social Media & User-Generated Content

Most-followed apparel brands on Twitter 2018

	Basic Account	Instant Access Premium Account
Our services Click the question mark for further information	Free	$59 per month* (billed annually)
Basic statistics
Premium statistics

Graph download
Download PDF
Excel download
	Register	Purchase now

*Duration: 12 months, billed annually, single license

Statista Accounts: Access All Statistics. Starting from $708 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Premium Account

Your perfect start with Statista

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$59 / Month *

Corporate Account

Full access

Corporate solution including all features.

* All products require an annual contract.
Prices do not include sales tax.

Statistics on "Brands on social media"

User interactions

The most important statistics

Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
Leading channels preferred by consumers to communicate with brands in the United States as of June 2018Consumer preferred channels to communicate with brands in the U.S. 2018
Share of consumers who use selected methods to communicate with brands in the United States as of November 2018, by generationConsumer preference for communication methods with brands U.S. 2018, by generation
Share of consumers who use selected methods to communicate with brands in the United States as of November 2018, by verticalConsumer preference for communication methods with brands U.S. 2018, by vertical
Leading ways consumers prefer to be contacted by brands in the United States as of July 2019U.S. consumers preference to being contacted by brands in 2019
Attitude of internet users in the United States towards social responsibility of brands as of November 2018U.S. internet user attitude towards brands' social responsibility 2018
Share of adults who think brands should not make statements about social issues in their advertising United States as of April 2019Share of U.S. adults who prefer brands without social issue ads 2019
Share of adults who think brands should not make statements about social issues in their advertising United States as of April 2019, by age groupShare of U.S. adults who prefer brands without social issue ads 2019, by age

Brand content

Social commerce

Facebook

Twitter

Instagram

Further Content: You might find this interesting as well

Statistics

Topics

Brands on social media

Social media marketing

Social commerce

Facebook Marketing

Statistics on "Brands on social media - User interactions"

Statistics on "Brands on social media - Brand content"

Statistics on "Brands on social media - Social commerce"

Statistics on "Brands on social media - Facebook"

Statistics on "Brands on social media - Twitter"

Statistics on "Brands on social media - Instagram"

Further related statistics

Statista Accounts: Access All Statistics. Starting from $708 / Year

Learn more about how Statista can support your business.