This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
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Leading Facebook brand post formats 2017
Leading types of branded posts on Facebook worldwide as of August 2017, by format
This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
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| Share of brand posts on Facebook | |
|---|---|
| Video (Not live) | 59% |
| Photo | 39% |
| Link | 1% |
| Status | 1% |
| Share of brand posts on Facebook | |
|---|---|
| Video (Not live) | 59% |
| Photo | 39% |
| Link | 1% |
| Status | 1% |
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This statistic presents the leading types of branded posts on Facebook worldwide, sorted by post format. According to the August 2017 findings, video formats accounted for 59 percent of user interactions on the top branded posts. Photos were ranked second, accounting for 39 percent of Facebook user engagement with branded content.
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- Release date
- September 2017
- Region
- Worldwide
- Survey time period
- August 2017
- Special properties
- English-language top 100 branded Facebook posts
- Supplementary notes
- Determined by total Facebook interactions: likes, shares, comments, and reactions to top 100 posts.
More information
- Region
- Worldwide
- Survey time period
- August 2017
- Special properties
- English-language top 100 branded Facebook posts
- Supplementary notes
- Determined by total Facebook interactions: likes, shares, comments, and reactions to top 100 posts.
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