CTV ad spend in the U.S. 2019-2027
In 2023, connected TV (CTV) advertising spending in the United States was expected to amount to 24.6 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At the current pace, CTV ad spend is expected to grow to 42.4 billion dollars by 2027.