Leading CTV advertising challenges in the U.S. 2023

Published by Statista Research Department, Jun 10, 2024

During a 2023 survey carried out among U.S. brand and agency marketers, brand safety and reaching relevant audiences were named as leading challenges in connected TV (CTV) advertising. They were both named by 40 percent of respondents. Cost ranked second, mentioned by a third of the interviewed professionals.

Leading connected TV (CTV) advertising challenges according to marketers in the United States as of August 2023

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Sources

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Release date

August 2023

Region

North America, United States

Survey time period

as of August 2023

Number of respondents

>100

Special properties

among brands and agencies

Supplementary notes

The source does not provide information about the time the survey was carried out. The date provided in the data set is the publication date. <br>The source does not provide further information about the survey methodology.

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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