In 2023, Amazon Prime Day sales reached 12.7 billion U.S. dollars in the United States. Originally launched in July 2015 as an anniversary celebration of Amazon's founding, the annual event has become one of the biggest online shopping days worldwide. While in 2020 Prime Day was moved to October due to the coronavirus pandemic, in 2021 the celebration was held in the month of June. On both occasions
Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars)
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Other statistics that may interest you Amazon Prime Day
Overview
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- Premium Statistic Amazon: global net retail sales 2017-2027
- Basic Statistic Quarterly global net revenue of Amazon 2017-2024, by product group
- Premium Statistic Amazon's retail sales in leading markets 2022-2027
- Premium Statistic Amazon: categories with the largest net sales CAGR 2022-2027
- Premium Statistic Shopping events that drive the most sales on Amazon in the United States 2023
- Premium Statistic Number of U.S. Amazon Prime users 2017-2024
- Premium Statistic Share of consumers planning to shop on Amazon Prime Day in the UK 2023
Prime Day sales
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- Premium Statistic Amazon Prime Day sales worldwide 2015-2023
- Premium Statistic Amazon Prime Day revenue growth worldwide 2016-2023
- Basic Statistic Amazon Prime Day duration 2015-2023
- Basic Statistic Global Amazon Prime Day shopping volume 2018-2023
- Premium Statistic Amazon Prime Day sales 2016-2023
- Premium Statistic Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. 2022-2023
- Premium Statistic Amazon Prime Day in the UK 2022-2023
Online shopping
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- Premium Statistic Planned average shopper spend on Amazon Prime Day in the U.S. 2023
- Basic Statistic Spending intentions during Amazon Prime Day in the U.S. 2022-2023
- Premium Statistic Average order value on Amazon Prime Day in the United States 2023
- Premium Statistic Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2023
- Premium Statistic Purchases planned on Amazon Prime Day in the U.S. 2023
- Premium Statistic Products with highest sale growth on amazon.com on Prime Day 2023
- Premium Statistic Products with highest sales growth on amazon.co.uk on Prime Day 2023
Consumer trends
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- Basic Statistic Purchase habits during Amazon Prime Day 2023
- Premium Statistic Purchase intent of Amazon Prime Day shoppers in the U.S. 2023
- Premium Statistic Main factors influencing Amazon Prime Day shopping in the U.S. 2023
- Premium Statistic Factors discouraging from shopping during Amazon Prime Day in the U.S 2023
- Premium Statistic Share of shoppers subscribing to Amazon Prime due to Prime Day in the U.S. 2023
Spotlight: sponsored listings
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- Premium Statistic Change in Amazon Prime Day sponsored ads sales in the U.S. 2019-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads sales in the UK 2019-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads sales in Germany 2019-2022
- Premium Statistic Change in Amazon Prime Day sponsored ads sales in Canada 2019-2022
Further related statistics
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- India: leading e-commerce categories 2013, by sales
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Computer software: Online purchasing in Great Britain 2020, by age group
- Paid ad methods used for B2C content marketing North America 2022
- Mail order retail: Sales volume percentage change in Great Britain (UK) 2011-2020
- Change in B2C content marketing budgets North America 2020
Further Content: You might find this interesting as well
Statistics
- India: leading e-commerce categories 2013, by sales
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Unique visitors to most popular online retailers in India 2014
- Computer software: Online purchasing in Great Britain 2020, by age group
- Paid ad methods used for B2C content marketing North America 2022
- Mail order retail: Sales volume percentage change in Great Britain (UK) 2011-2020
- Change in B2C content marketing budgets North America 2020
eMarketer, & Digital Commerce 360. (July 13, 2023). Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer, und Digital Commerce 360. "Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars)." Chart. July 13, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer, Digital Commerce 360. (2023). Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer, and Digital Commerce 360. "Amazon Prime Day Sales in The United States from 2016 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Jul 2023, https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/
eMarketer & Digital Commerce 360, Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/ (last visited June 18, 2024)
Amazon Prime Day sales in the United States from 2016 to 2023 (in billion U.S. dollars) [Graph], eMarketer, & Digital Commerce 360, July 13, 2023. [Online]. Available: https://www.statista.com/statistics/1177438/annual-amazon-prime-day-sales/