Change in Amazon Prime Day sponsored ads sales in Canada 2019-2022

Published by Daniela Coppola, Feb 12, 2024
In 2022, sales from sponsored ads increased by 281 percent during Amazon Prime Day in Canada. That year, sponsored ads shown during Prime Early Access Sales led to attributed sales growth of 149 percent on amazon.ca. In turn, attributed sales grew the least in 2021, when sponsored ads led to a sale increase of just 15 percentage points on the Canadian platform of Amazon.

Percentage growth of Amazon Prime Day sales from sponsored ads on amazon.ca from 2019 to 2022

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Release date

March 2023

Region

Canada

Survey time period

2019 to 2022

Special properties

includes sponsored products, sponsored brands, and sponsored display

Supplementary notes

Shopping period dates:
Prime Day 2019: July 15 and 16, 2019,
Prime Day 2020: October 13 and 14, 2020,
Prime Day 2021: June 21 and 22, 2021,
Prime Day 2022: July 12 and 13, 2021,
Prime Early Access Sale 2022: October 12 and 13, 2022.

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Prime Day sales

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Spotlight: sponsored listings

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Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon Prime VideoE-commerce in the United States
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