Top reasons driving interest in lower-cost AVOD in the U.S. 2023

Published by
Julia Stoll,
Mar 25, 2024

A survey conducted in December 2023 asked U.S. adults about their main reason for being interested in lower-cost ad-supported video streaming services. The survey found that the top reason is by far cost savings, with nearly 60 percent of respondents stating this. Further 25 percent stated that they were used to ads with other TV and streaming options.

Most common reasons driving interest in lower-cost ad-supported tiers of TV/video streaming services in the United States as of December 2023

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Release date

February 2024

Region

United States

Survey time period

December 28 to 30, 2023

Number of respondents

17,788 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

This question was phrased by the source as follows: "What are some reasons you would or would not opt for a lower-cost ad-supported tier?"

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Statistics on " Ad-supported video-on-demand market in the United States "

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Overview

7

Content & costs

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Advertising

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Platforms

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Consumer behavior

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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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