Likelihood having ad-supported streaming subscription in the U.S. 2023, by generation

Published by Statista Research Department, Mar 25, 2024

Around 50 percent of respondents to a 2023 survey conducted in the U.S. were likely to subscribe to an ad-supported video streaming service. Gen Z adults, millennials, and Gen Xers were the most likely to sign up for an AVOD subscription. Meanwhile, about one in three of the silent generation were somewhat or not at all likely to subscribe to a streaming platform with ads.

Likelihood of subscribing to a video streaming service with ads in the United States as of December 2023, by generation

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Release date

February 2024

Region

United States

Survey time period

December 28 to 30, 2023

Number of respondents

17,788 respondents

Age group

18 years and older

Special properties

survey within DISQO member community

Supplementary notes

This question was phrased by the source as follows: "How likely are you to subscribe to a streaming service with ads?"

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Consumer behavior

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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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