Acceptable reasons to be contacted by a brand in the U.S. 2022

Published by
Valentina Dencheva,
Oct 9, 2023
During a 2022 survey carried out in the United States, 70 percent of responding consumers stated that they found it acceptable for a brand to reach out to them on digital channels to confirm a purchase; 60 percent found it okay to be contacted with offers or deals.

Reasons for a brand to contact consumers on digital channels that consumers found acceptable in the United States as of June 2022

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Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "For which reason is it acceptable for a brand to contact you on digital channels?"
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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