Podcast advertising effectiveness in the U.S. 2022, by generation
According to a survey conducted among podcast listeners in the United States in October 2022, 41 percent of Millennial respondents – (born between 1981 and 1996) and 33 percent of Gen X respondents (1965-1980) said they had bought a product or service because of a podcast ad. Among members of Generation Z, the share stood at percent.