Most well-known video game subscriptions in the UK 2023
Xbox Game Pass is the most well-known video game subscription in the UK. The video game subscription service from Microsoft is recognized by 68 percent of internet respondents, followed by PlayStation Plus which has a brand awareness of 66 percent in United Kingdom. Xbox Live Gold comes on number three in this list, followed by Google Play Pass and Nintendo Switch Online.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.