Between October 2021 and September 2022, the average click-through rate (CTR) in Google Ads search advertising for arts and entertainment reached 16.29 percent and was the highest among the presented industries. At the same time the lowest result was for apparel, fashion, and jewelry, with a CTR of 2.24 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
Average click-through rate (CTR) in Google Ads search advertising in North America between October 2021 and September 2022, by industry
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WordStream. (May 10, 2023). Average click-through rate (CTR) in Google Ads search advertising in North America between October 2021 and September 2022, by industry [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1383430/google-ads-ctr-industry-north-america/
WordStream. "Average click-through rate (CTR) in Google Ads search advertising in North America between October 2021 and September 2022, by industry." Chart. May 10, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1383430/google-ads-ctr-industry-north-america/
WordStream. (2023). Average click-through rate (CTR) in Google Ads search advertising in North America between October 2021 and September 2022, by industry. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1383430/google-ads-ctr-industry-north-america/
WordStream. "Average Click-through Rate (Ctr) in Google Ads Search Advertising in North America between October 2021 and September 2022, by Industry." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1383430/google-ads-ctr-industry-north-america/
WordStream, Average click-through rate (CTR) in Google Ads search advertising in North America between October 2021 and September 2022, by industry Statista, https://www.statista.com/statistics/1383430/google-ads-ctr-industry-north-america/ (last visited June 18, 2024)
Average click-through rate (CTR) in Google Ads search advertising in North America between October 2021 and September 2022, by industry [Graph], WordStream, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1383430/google-ads-ctr-industry-north-america/