Elections 2012 - spendings on issue-related TV ads

This graph shows spending on issue-related TV ads in the 2012 election by message sent. Spending on TV ads containing an Anti-Obama message, as of August 1, had totaled up to 130 million U.S. dollars.

Spending on issue-related TV ads in the 2012 elections, by topic, as of August 1 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
Jobs	170.38
Budget/Government Spending	136.87
Anti-Obama Message	129.19
Taxes	96.99
Pro-Obama Message	79.14
Anti-Romney Message	66.35
Pro-Romney Message	59.31
Healthcare	52.86
Energy/Environment	48.54
Call to Action	47.01
Healthcare Anti-Obama Plan	29.54
Energy/Environment Solyndra	22.92
Financial Reform	21.74
Education	21.61
Gas/Oil	20.11
Anti-Bain Capital	19.55
Corruption	19.14
Anti-Gingrich Message	16.77
Anti-Santorum Message	14
Healthcare General	12.92
Pro Bain Capital	12.24
Abortion	12.14
Iraq/Afghan War	11.43
Energy/Environment Anti-Oil	10.1
Medicare	7.69
Debt Plan	7.67
Energy/Environment Keystone	6.58
Immigration	6.46
Pro-Gingrich Message	5.88
Pro-Santorum Message	5.83
Spanish	4.89
Energy/Environment Global Warming	4.76
Pro-Perry Message	4.38
Pro-Paul Message	3.98
Trade	3.82
Trade China	3.51
International Affairs	2.79
Healthcare Anti-Insurance	2.59
Transportation	1.74
Union	1.68
Healthcare Pro-Obama Plan	1.25
Anti-Perry Message	1.22
Pro-Huntsman Message	1.14
Energy/Environment Pro-Epa	0.87
Energy/Environment Anti-Epa	0.71
Healthcare Public Option	0.65
Anti-Bachmann Message	0.64
National Defense	0.62
Energy/Environment Anti-Cap and Trade	0.57
Tort Reform	0.51
Public Safety	0.44
Gun Control	0.41
Anti-Paul Message	0.4
Anti-Cain Message	0.36
Social Security	0.2
Super Committee	0.13
Voting	0.1
Gaming	0.09
Pro-Bachmann Message	0.03
Gay Marriage	0.02
Prescription Drugs Anti-Industry	0.01
Prescription Drugs	0.01
Anti-Huntsman Message	0.01
Pro-Cain Message	0

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Release date

August 2012

More information

Region

United States

Survey time period

October 31, 2011 to August 1, 2012

Supplementary notes

The depicted data contains spendings by candidate, PAC and interest groups. The data is based on ads that have hit the airwaves, not total buys announced by campaigns or other groups.

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