Election 2012 - spending on issue-related TV ads

Spending on issue-related TV ads in the 2012 elections, by topic, as of August 1 (in million U.S. dollars)

by Statista Research Department, last edited Aug 1, 2012
Election 2012 - spending on issue-related TV ads This graph shows spending on issue-related TV ads in the 2012 election by message sent. Spending on TV ads containing an Anti-Obama message, as of August 1, had totaled up to 130 million U.S. dollars.
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Spending on issue-related TV ads in the 2012 elections, by topic, as of August 1 (in million U.S. dollars)

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Spending in million U.S. dollars
Jobs170.38
Budget/Government Spending136.87
Anti-Obama Message129.19
Taxes96.99
Pro-Obama Message79.14
Anti-Romney Message66.35
Pro-Romney Message59.31
Healthcare52.86
Energy/Environment48.54
Call to Action47.01
Healthcare Anti-Obama Plan29.54
Energy/Environment Solyndra22.92
Financial Reform21.74
Education21.61
Gas/Oil20.11
Anti-Bain Capital19.55
Corruption19.14
Anti-Gingrich Message16.77
Anti-Santorum Message14
Healthcare General12.92
Pro Bain Capital12.24
Abortion12.14
Iraq/Afghan War11.43
Energy/Environment Anti-Oil 10.1
Medicare7.69
Debt Plan7.67
Energy/Environment Keystone6.58
Immigration6.46
Pro-Gingrich Message5.88
Pro-Santorum Message5.83
Spanish4.89
Energy/Environment Global Warming4.76
Pro-Perry Message4.38
Pro-Paul Message3.98
Trade3.82
Trade China3.51
International Affairs2.79
Healthcare Anti-Insurance2.59
Transportation1.74
Union1.68
Healthcare Pro-Obama Plan1.25
Anti-Perry Message1.22
Pro-Huntsman Message1.14
Energy/Environment Pro-Epa0.87
Energy/Environment Anti-Epa0.71
Healthcare Public Option0.65
Anti-Bachmann Message0.64
National Defense0.62
Energy/Environment Anti-Cap and Trade0.57
Tort Reform0.51
Public Safety0.44
Gun Control0.41
Anti-Paul Message 0.4
Anti-Cain Message 0.36
Social Security0.2
Super Committee0.13
Voting0.1
Gaming0.09
Pro-Bachmann Message0.03
Gay Marriage0.02
Prescription Drugs Anti-Industry0.01
Prescription Drugs0.01
Anti-Huntsman Message0.01
Pro-Cain Message0
Spending in million U.S. dollars
Jobs170.38
Budget/Government Spending136.87
Anti-Obama Message129.19
Taxes96.99
Pro-Obama Message79.14
Anti-Romney Message66.35
Pro-Romney Message59.31
Healthcare52.86
Energy/Environment48.54
Call to Action47.01
Healthcare Anti-Obama Plan29.54
Energy/Environment Solyndra22.92
Financial Reform21.74
Education21.61
Gas/Oil20.11
Anti-Bain Capital19.55
Corruption19.14
Anti-Gingrich Message16.77
Anti-Santorum Message14
Healthcare General12.92
Pro Bain Capital12.24
Abortion12.14
Iraq/Afghan War11.43
Energy/Environment Anti-Oil 10.1
Medicare7.69
Debt Plan7.67
Energy/Environment Keystone6.58
Immigration6.46
Pro-Gingrich Message5.88
Pro-Santorum Message5.83
Spanish4.89
Energy/Environment Global Warming4.76
Pro-Perry Message4.38
Pro-Paul Message3.98
Trade3.82
Trade China3.51
International Affairs2.79
Healthcare Anti-Insurance2.59
Transportation1.74
Union1.68
Healthcare Pro-Obama Plan1.25
Anti-Perry Message1.22
Pro-Huntsman Message1.14
Energy/Environment Pro-Epa0.87
Energy/Environment Anti-Epa0.71
Healthcare Public Option0.65
Anti-Bachmann Message0.64
National Defense0.62
Energy/Environment Anti-Cap and Trade0.57
Tort Reform0.51
Public Safety0.44
Gun Control0.41
Anti-Paul Message 0.4
Anti-Cain Message 0.36
Social Security0.2
Super Committee0.13
Voting0.1
Gaming0.09
Pro-Bachmann Message0.03
Gay Marriage0.02
Prescription Drugs Anti-Industry0.01
Prescription Drugs0.01
Anti-Huntsman Message0.01
Pro-Cain Message0
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by Statista Research Department, last edited Aug 1, 2012
This graph shows spending on issue-related TV ads in the 2012 election by message sent. Spending on TV ads containing an Anti-Obama message, as of August 1, had totaled up to 130 million U.S. dollars.
Show more
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