Operating profit of Whirlpool from 2008 to 2023

The home appliance company Whirlpool Corporation reported an operating profit of around 1 billion U.S. dollars in 2023. This comes after the highest loss Whirlpool has recorded in at least the past ten years in 2022. 

Whirlpool is popular in its home market

American multinational company Whirlpool is a leader in sales for household appliances worldwide. Within the United States and Canada, Whirlpool is considered the most popular washing machine brand. In the United States, Whirlpool is the washing machine brand with the highest household penetration. Around 17 percent of households with a washing machine own a Whirlpool washing machine, according to the 2023 Statista Global Consumer Survey. The Whirlpool Corporation has proven to be a highly successful enterprise and enjoys a high position in the Fortune 500 list. Whirlpool is one of the best-known and trusted brands in the household appliances market.

Stable profit margins

Whirlpool’s home market, the United States, is the company’s most important market, as Whirlpool generates over fifty percent of its net sales in North America. A significant majority of its manufacturing locations are based in the United States, where Whirlpool also has its headquarter.Whirlpool’s sales and revenue had remained relatively stable over the years, except for 2018, when the company was hit by significant charges within its European operations and rising costs from steel tariffs. As well as 2022, which the company indicated was due to softening consumer demand, a one-off supply chain disruption with a critical parts supplier, as well as a production reduction during the third quarter of that year.