American multinational company Whirlpool is a leader in the market for home appliances. Within the United States, Whirlpool enjoys the greatest share of the market. The Whirlpool Corporation has proven itself to be a highly successful enterprise and enjoys a high position in the Fortune 500 list. Whirlpool as a brand is without doubt one of the best-known and trusted brand amongst consumers in this area. In 2013, the company also made it onto the list of ‘Most loved companies’ with an emotional linking index score of 68.1 as measured by APCO. Through its survey APCO uses variables such as admiration, empowerment, identification, pride and curiosity to measure how connected consumers feel with certain brands.
As can be seen in the statistic above, the company has enjoyed relatively consistent revenue figures for the past few years. When looking at Whirlpool's net income, there has been more fluctuation in recent times, although the company has still maintained consistent multi-million profit margins. As of 2012, the company also employed around 68 thousand workers. Employee numbers in the company have remained relatively consistent over time, only taking a dive at the time of the financial crisis in 2008. Today the company continues to thrive and grow.