In 2022, digital advertising spending in Europe stood at 90.5 billion euros. Between 2022 and 2027, the expenditure is projected to increase at a compound annual growth rate (CAGR) of roughly seven percent and reach 128.6 billion euros at the end of this period.
Digital advertising spending in Western Europe from 2017 to 2027
(in billion euros)
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Spending in billion euros
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Data provided by Statista Market Insights are estimates. Data set encompasses the following countries: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxembourg, Malta, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom.
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Statista. (March 15, 2023). Digital advertising spending in Western Europe from 2017 to 2027 (in billion euros) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/263135/digital-ad-spend-western-europe/
Statista. "Digital advertising spending in Western Europe from 2017 to 2027 (in billion euros)." Chart. March 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/263135/digital-ad-spend-western-europe/
Statista. (2023). Digital advertising spending in Western Europe from 2017 to 2027 (in billion euros). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/263135/digital-ad-spend-western-europe/
Statista. "Digital Advertising Spending in Western Europe from 2017 to 2027 (in Billion Euros)." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/263135/digital-ad-spend-western-europe/
Statista, Digital advertising spending in Western Europe from 2017 to 2027 (in billion euros) Statista, https://www.statista.com/statistics/263135/digital-ad-spend-western-europe/ (last visited June 18, 2024)
Digital advertising spending in Western Europe from 2017 to 2027 (in billion euros) [Graph], Statista, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/263135/digital-ad-spend-western-europe/