Most popular podcasts in Sweden as of June 2023, by listens
Podcast influencers
Podcasts are an influencing platform and a study conducted in 2019 categorized the number of listeners and unique reaches per week for podcast influencers. If a podcast had up to 150 listeners per week it was categorized as micro influencer, while if it had over 150 listeners it was considered a macro influencer. The minimum unique reaches per week for a macro podcast influencer were 150. A macro influencer had income of at least 15 thousand Swedish kronor in 2019.
Podcasts throughout the years
Listening to podcasts became popular in Sweden over the past years. While there were under 700 thousand weekly podcast listeners in Sweden at the beginning of 2015, this number grew to over 1.6 million listeners as of August 2018.