The social media advertising segment was estimated to account for more than 972 billion Japanese yen of the annual expenditure of businesses on social media marketing in Japan in 2023. It was followed by influencer marketing and support for the operation of social media accounts. The annual expenditure on social media marketing for that year was estimated at almost 1.09 trillion yen.
Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen)
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Other statistics that may interest you Influencer marketing in Japan
Overview
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- Premium Statistic Advertising expenses in Japan 2014-2023
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Social media marketing
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- Premium Statistic Social media marketing market size in Japan 2020-2027
- Premium Statistic Social media marketing market size in Japan 2023, by segment
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Influencer marketing
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- Premium Statistic Influencer marketing market size in Japan 2020-2027
- Premium Statistic Influencer marketing market size in Japan 2023, by segment
- Premium Statistic YouTube influencer marketing market size in Japan 2020-2027
- Premium Statistic Instagram influencer marketing market size in Japan 2020-2027
- Premium Statistic TikTok influencer marketing market size in Japan 2020-2027
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Social media demographics
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Audience attitudes and behaviors
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- Premium Statistic Most common types of social media used for brand research Japan Q3 2023
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- Premium Statistic Share of people following influencers in Japan 2021, by number of influencers
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- Premium Statistic Main reasons to trust influencers and personalities among young people in Japan 2021
- Premium Statistic Most trusted influencers and celebrities among young people in Japan 2023
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CyberBuzz. (November 1, 2022). Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen) [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz. "Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz. (2022). Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz. "Annual Expenditure on Social Media Marketing in Japan in 2023, by Segment (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/
CyberBuzz, Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen) Statista, https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/ (last visited June 15, 2024)
Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1246022/japan-social-media-marketing-market-size-by-segment/