breakdown by ad category shows that social networking services constituted the largest advertising category during that year.
The expenditure on social advertising in Japan amounted to 973.5 billion Japanese yen in 2023. A Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen)
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Other statistics that may interest you Digital advertising in Japan
Overview
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Dentsu. (March 12, 2024). Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. "Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. (2024). Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu. "Expenditure on Social Advertising in Japan from 2018 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/
Dentsu, Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/ (last visited June 15, 2024)
Expenditure on social advertising in Japan from 2018 to 2023 (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1247199/japan-social-advertising-expenditure/