According to a survey conducted in Japan in October 2021, almost a third of the respondents did not know the term "tracking" in the context of online advertising. At the same time, 5.6 percent stated to thoroughly know the meaning of the word.
Awareness of tracking for online advertising purposes in Japan as of October 2021
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Neo Marketing. (October 28, 2021). Awareness of tracking for online advertising purposes in Japan as of October 2021 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/
Neo Marketing. "Awareness of tracking for online advertising purposes in Japan as of October 2021." Chart. October 28, 2021. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/
Neo Marketing. (2021). Awareness of tracking for online advertising purposes in Japan as of October 2021. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/
Neo Marketing. "Awareness of Tracking for Online Advertising Purposes in Japan as of October 2021." Statista, Statista Inc., 28 Oct 2021, https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/
Neo Marketing, Awareness of tracking for online advertising purposes in Japan as of October 2021 Statista, https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/ (last visited June 15, 2024)
Awareness of tracking for online advertising purposes in Japan as of October 2021 [Graph], Neo Marketing, October 28, 2021. [Online]. Available: https://www.statista.com/statistics/1330687/japan-awareness-of-tracking-for-online-advertising/