As of April 2023, mobile gaming was the category with the highest share of mobile apps adopting the subscription model, with 30 percent of gaming apps monetizing their content via subscriptions. Utility and productivity apps ranked second, with over 13 percent of apps in this category operating via subscription model. Health and fitness apps followed, with 11 percent of apps in this category using subscriptions as their primary monetization model. By comparison, only 2.4 percent of business apps were reported offering paid subscriptions.
Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category
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Other statistics that may interest you Video game subscription services in the United States
Overview
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Consumer preference
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PlayStation
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- Basic Statistic Number of PlayStation Plus subscribers worldwide 2014-2023
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Xbox
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- Basic Statistic Number of Xbox Network MAU 2022
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- Premium Statistic PC Game Pass subscription rate among gamers in the U.S. 2023, by type
- Premium Statistic Game Pass Ultimate subscription rate among gamers in the U.S. 2023, by type
- Premium Statistic Xbox Game Pass brand profile in the United States 2024
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Other major subscription services
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- Basic Statistic Number of Nintendo Switch Online subscribers worldwide 2018-2023
- Premium Statistic Nintendo Switch Online subscription rate among gamers in the U.S. 2023, by type
- Premium Statistic Nintendo Switch Online brand profile in the United States 2023
- Basic Statistic Electronic Arts (EA) EA Play user reach as of Q3 2021
- Premium Statistic EA Play subscription rate among gamers in the U.S. 2023, by type
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- Basic Statistic Prime Gaming user engagement 2022
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Mobile
8
- Premium Statistic Apple Arcade subscription rate among gamers in the U.S. 2023, by type
- Premium Statistic Apple Arcade brand profile in the United States 2023
- Premium Statistic Google Play Pass subscription rate among gamers in the U.S. 2023, by type
- Premium Statistic Google Play Pass brand profile in the United States 2024
- Premium Statistic Subscription model adoption in selected app categories 2023
- Premium Statistic Android subscription apps global install rate 2022-2023
- Premium Statistic iOS subscription apps global install rate 2022-2023
- Premium Statistic Mobile app subscription global renewal rates 2022
Cloud gaming services
7
- Premium Statistic Cloud gaming market size worldwide 2021-2025
- Basic Statistic Cloud gaming awareness in selected countries 2020-2022
- Basic Statistic Interest in cloud gaming subscription among gamers in the U.S. 2023
- Premium Statistic GeForce Now subscription rate among gamers in the U.S. 2023, by type
- Premium Statistic GeForce Now brand profile in the United States 2024
- Premium Statistic Amazon Luna+ subscription rate among gamers in the U.S. 2023, by type
- Premium Statistic Amazon Luna brand profile in the United States 2023
Spotlight: gaming industry M&A
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- Basic Statistic Biggest video game industry acquisitions 2023
- Basic Statistic Activision series making U.S. gamers subscribe to Xbox Game Pass 2022, by platform
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- Premium Statistic U.S. gamer concerns about gaming industry consolidation 2023
Further Content: You might find this interesting as well
Vungle, & Liftoff. (July 28, 2023). Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1320734/subscription-apps-share-by-category/
Vungle, und Liftoff. "Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category." Chart. July 28, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1320734/subscription-apps-share-by-category/
Vungle, Liftoff. (2023). Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1320734/subscription-apps-share-by-category/
Vungle, and Liftoff. "Share of Mobile Apps Adopting The Subscription Model as Primary Monetization as of April 2023, by Category." Statista, Statista Inc., 28 Jul 2023, https://www.statista.com/statistics/1320734/subscription-apps-share-by-category/
Vungle & Liftoff, Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category Statista, https://www.statista.com/statistics/1320734/subscription-apps-share-by-category/ (last visited June 15, 2024)
Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category [Graph], Vungle, & Liftoff, July 28, 2023. [Online]. Available: https://www.statista.com/statistics/1320734/subscription-apps-share-by-category/