In April 2023, install rates for overall iOS apps using subscriptions were down to 6.45 percent, an increase of 6.6 percent compared to January 2022. iOS subscription gaming app installs registered an install rate of approximately 5.7 percent in April 2023. The App Tracking Transparency (ATT) protocol introduced by Apple at the end of April 2021 might have impacted reporting on app install trends as users were able to decide whether to share their data with app publishers.
iOS mobile subscription apps installs worldwide from October 2022 to April 2023
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Other statistics that may interest you Mobile app monetization
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User acquisition, retention, and conversion
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App stores
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Spotlight: subscription apps
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Vungle, & Liftoff. (June 14, 2022). iOS mobile subscription apps installs worldwide from October 2022 to April 2023 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1320748/subscription-ios-apps-install-rate/
Vungle, und Liftoff. "iOS mobile subscription apps installs worldwide from October 2022 to April 2023." Chart. June 14, 2022. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1320748/subscription-ios-apps-install-rate/
Vungle, Liftoff. (2022). iOS mobile subscription apps installs worldwide from October 2022 to April 2023. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1320748/subscription-ios-apps-install-rate/
Vungle, and Liftoff. "Ios Mobile Subscription Apps Installs Worldwide from October 2022 to April 2023." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/1320748/subscription-ios-apps-install-rate/
Vungle & Liftoff, iOS mobile subscription apps installs worldwide from October 2022 to April 2023 Statista, https://www.statista.com/statistics/1320748/subscription-ios-apps-install-rate/ (last visited June 15, 2024)
iOS mobile subscription apps installs worldwide from October 2022 to April 2023 [Graph], Vungle, & Liftoff, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/1320748/subscription-ios-apps-install-rate/