Revenue of Netflix before and after ad tier launch 2023-2027
A forecast from 2022 showed that the launch of an ad-supported tier would drive Netflix's revenue growth by two billion U.S. dollars in 2023 and three billion U.S. dollars in 2027. However, the ad-free subscription revenue was projected to be lower in 2027 with Netflix having an ad-supported tier than without as ad-free subscribers were expected to switch to the ad-funded plan.