B2B spending on marketing technology in the United States 2020-2024
The source forecast that, in 2023, the business-to-business (B2B) spending on marketing technology in the United States will surpass 7.4 billion U.S. dollars, up from about 6.6 billion dollars a year earlier – an annual growth rate of an estimated 12.4 percent. Additionally, the source projected that the value will increase by nearly 15 percent to over 8.5 billion dollars in 2024.