Market penetration of banking services for large corporations Europe 2024

Market penetration represents the proportion of respondents interviewed that consider each bank an important provider of corporate banking services.

Coalition Greenwich conducted 849 interviews with financial officers (e.g., CFOs, finance directors and group treasurers) at corporations and financial institutions with sales in excess of €500 million, including 345 with sales of at least €2 billion. An additional 931 interviews were conducted with corporate decision-makers for cash management, including 382 with sales of at least €2 billion. In addition, 175 interviews were conducted with decision-makers for foreign exchange, mainly treasurers. Interviews were conducted throughout Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Interviews took place from July to December 2023. Subjects covered included bank credit capabilities, domestic and cross-border advisory capabilities and quality of institution and relationship management. Cash management and foreign exchange capabilities were examined in separate interviews with corporate treasurers.