U.S. e-commerce buy button reach Q1 2020, by vertical

According to a study conducted during the first quarter of 2020, 97 percent of toy and hobby e-tailers in the United States provided at least one buy button, making toys and hobbies the vertical most likely to provide consumers with such a purchase option. The health and beauty industry ranked second, with 95.7 percent of electronics e-commerce sites offering at least one buy button option.