Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowReasons for interest in cultivated meat in the United States 2022
Adult consumers in the U.S. would primarily like to try cultivated meat because of their curiosity around the innovation. Roughly two-thirds of respondents to a recent survey named curiosity and novelty as reasons for giving cell-based meat a try. Other popular drivers were the environment, animal welfare, and global food security.
