Average time spent per user on leading social media apps 2019-2021
WhatsApp emerged as the most used social media app in India with users spending an average of 20 hours per month on the instant messaging platform in 2021. Facebook followed second with users spending just under 20 hours on average on it per month. The government-imposed ban on Tik Tok contributed to higher engagement on Meta Platforms, especially Facebook and Instagram, among Indian users between 2020 and 2021.