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User attitudes to social media ads India 2023
Rakuten Insight survey on consumer attitudes to social media advertising in India, about three-fourths of the respondents were willing to view ads on social media platforms in 2023. Among them, 48 percent of users were motivated by the chance to find products at a good bargain or avail discounts. Social media emerged as one of the leading digital advertising formats employed in India.
As indicated by a