The majority of Japanese consumers tried out Amazon Prime subscriptions, as revealed in a survey conducted in June 2023. While around 44.5 percent of respondents were active subscribers of the paid service of the technology company Amazon, almost 12 percent had canceled their subscriptions in the meantime.
Share of people subscribed to Amazon Prime in Japan as of June 2023
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Other statistics that may interest you B2C e-commerce in Japan
Overview
4
Segments
5
- Premium Statistic B2C online retail market size in Japan 2022, by sector
- Premium Statistic Market size of B2C e-commerce of consumer goods sector in Japan 2022, by category
- Premium Statistic Market value of B2C e-commerce in the service sector in Japan 2022, by category
- Premium Statistic B2C e-commerce market size in the digital sector in Japan 2022, by category
- Premium Statistic M-commerce market size in Japan 2013-2022
B2C services
3
Major platform operators
5
- Premium Statistic GMV of leading e-commerce sites in Japan 2022
- Premium Statistic Amazon Japan's online retail sales revenue FY 2013-2022
- Premium Statistic Rakuten Group's domestic e-commerce business revenue FY 2018-2022
- Premium Statistic Z Holdings' commerce business sales revenue FY 2017-2022
- Premium Statistic Most popular shopping apps in Japan 2022, by downloads
Marketplaces
5
- Premium Statistic Frequency of visiting e-commerce marketplaces in Japan 2023
- Premium Statistic Monthly spending on online marketplaces in Japan 2023
- Premium Statistic Preferred online retailers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023, by age
Shopping behavior
4
Purchase decisions
4
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
- Premium Statistic Most desired information on e-commerce websites in Japan 2022
- Premium Statistic Cart abandonment rate in online shopping in Japan 2023, by device
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Appliv Topics. (June 27, 2023). Share of people subscribed to Amazon Prime in Japan as of June 2023 [Graph]. In Statista. Retrieved June 15, 2024, from https://www.statista.com/statistics/1405456/japan-amazon-prime-subscription-rate/
Appliv Topics. "Share of people subscribed to Amazon Prime in Japan as of June 2023." Chart. June 27, 2023. Statista. Accessed June 15, 2024. https://www.statista.com/statistics/1405456/japan-amazon-prime-subscription-rate/
Appliv Topics. (2023). Share of people subscribed to Amazon Prime in Japan as of June 2023. Statista. Statista Inc.. Accessed: June 15, 2024. https://www.statista.com/statistics/1405456/japan-amazon-prime-subscription-rate/
Appliv Topics. "Share of People Subscribed to Amazon Prime in Japan as of June 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1405456/japan-amazon-prime-subscription-rate/
Appliv Topics, Share of people subscribed to Amazon Prime in Japan as of June 2023 Statista, https://www.statista.com/statistics/1405456/japan-amazon-prime-subscription-rate/ (last visited June 15, 2024)
Share of people subscribed to Amazon Prime in Japan as of June 2023 [Graph], Appliv Topics, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1405456/japan-amazon-prime-subscription-rate/