Ad spend growth in China 2023, by top product type
In 2023, companies selling healthcare food products spent the most on advertising in China, registering a 29.4 percent year-over-year growth rate. Among the top 30 product categories in China, tissue products recorded the highest advertising spending growth of 753 percent. Yili Group, Chan Li Chai Pharmaceuticals, and Nongfu Spring were the largest ad spenders in the country in 2023.