Dependence on ad revenue among internet companies in China 2021
For some Chinese internet giants, online advertising is their major revenue source. In 2021, the Twitter-like platform Weibo reported that 93 percent of its annual revenue came from the online ad business. In comparison, the figure for e-commerce giant Alibaba stood at 38 percent while the social media and gaming titan Tencent generated only 16 percent of its revenue from online ads.