BNPL use for fashion shopping in Italy 2023, by age
Online fashion shoppers aged between 35 and 44 years old are the most eager to use Buy Now, Pay Later (BNPL) payment options in Italy, a 2023 survey showed. While 38 percent of consumers from this age group would delay the payment of their online fashion purchases, only 22 percent of respondents aged over 55 reported the same shopping habit.