Video streaming subscribers on ad-free, ad-based, or both plan types in the U.S. 2023
A survey conducted in 2023 found that more than 70 percent of Netflix, Disney+, and Max customers from the U.S. use the ad-free versions of the respective platforms. By contrast, Hulu and Peacock subscribers were keen on plans with commercials, with 57 percent and 64 percent of adults subscribing to the platforms' ad-supported tiers.