During a summer 2023 survey carried out among among advertising decision-makers at U.S.-based consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brand manufacturers, 57 percent of respondents stated that they were planning to increase their investments in loyalty program promotions; on the other hand, eight percent said they would be lowering these investments.
Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you CPG industry advertising and marketing in the U.S.
Overview
5
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Change in total and digital marketing spending in the U.S. 2023, by industry
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
CPG advertising
8
- Premium Statistic CPG ad spend in the U.S. 2022, by medium
- Premium Statistic CPG digital ad spend in the U.S. 2022, by format
- Premium Statistic CPG ad spend share in the U.S. 2022, by sub-category
- Premium Statistic Marketing budget changes among CPG brands in the U.S. 2023
- Premium Statistic CPG ad budget dedicated to retail media U.S. 2022
- Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
- Premium Statistic Leading digital retail media ad formats in North America 2022
- Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
CPG marketing
4
- Premium Statistic U.S. CPG manufacturer marketing budget share 2023, by type
- Premium Statistic U.S. CPG manufacturer digital marketing budget share 2023, by type
- Premium Statistic U.S. CPG manufacturer marketing budget as share of sales 2022-2023
- Premium Statistic Types of CPG marketing spend impacting consumers in the U.S. the most 2022
Leaders and benchmarks
7
- Premium Statistic Ad spend of selected personal care brands in the U.S. 2022
- Premium Statistic Ad spend of selected household product brands in the U.S. 2022
- Premium Statistic Ad spend of selected beverage brands in the U.S. 2022
- Premium Statistic Procter & Gamble: ad spend in the U.S. 2009-2022
- Premium Statistic L'Oreal: advertising spending in the U.S. 2009-2022
- Premium Statistic PepsiCo: ad spend in the U.S. 2014-2022
- Premium Statistic Nestlé: ad spend in the U.S. 2013-2022
Spotlight: Environmental, social, and corporate governance (ESG)
5
- Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
- Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
- Premium Statistic Share of U.S. CMOs considering their brand has a customer-focused purpose 2023
- Premium Statistic Share of U.S. CMOs considering their brand has a strong social purpose 2023
- Premium Statistic Share of U.S. CMOs considering their brand has a planet-focused purpose 2023
Further Content: You might find this interesting as well
Abasto. (November 3, 2023). Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/
Abasto. "Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023." Chart. November 3, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/
Abasto. (2023). Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/
Abasto. "Planned Changes in Spending on Selected Marketing Tools among Cpg/Fmcg Brands in The United States as of August 2023." Statista, Statista Inc., 3 Nov 2023, https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/
Abasto, Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023 Statista, https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/ (last visited June 01, 2024)
Planned changes in spending on selected marketing tools among CPG/FMCG brands in the United States as of August 2023 [Graph], Abasto, November 3, 2023. [Online]. Available: https://www.statista.com/statistics/1459603/marketing-budget-change-cpg-brands-usa/