Mobile ad spending share of the digital advertising industry in France 2017-2027
The share of revenue generated via mobile purchases in the digital advertising market in France was forecast to continuously increase between 2023 and 2027 by in total 10 percentage points. According to this forecast in 2027, the share will have increased for the fourth consecutive year to 52 percent. Notably, the share of revenue generated via mobile purchases of the digital advertising mobile segment of the digital advertising market was continuously increasing over the past years. Find other key market indicators concerning the digital advertising market in France, such as