During a 2021 global survey carried out among strategic ad technology investment decision-makers, it was found that connecting demand-side platforms (DSPs) with other marketing tools was the largest programmatic advertising challenge, named by 32 percent of respondents. Second place was taken among director+ strategic ad technology investment decision-makers by four challenges: verifying the quality of buys/verifying that buys meet my organization’s standards, getting enough addressable reach, differentiating/customizing ads and strategy, and orchestrating consistent customer journeys across inventory sources and devices.
Leading programmatic advertising challenges according to ad technology investment decision-makers worldwide in 2022
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Emissions
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Further related statistics
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- Shift in advertising budgets worldwide to programmatic video 2016
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Market share of programmatic video advertising in selected countries in Europe 2015
- Market share of programmatic video advertising in Austria 2012-2020
- Market share of programmatic video advertising in Switzerland 2012-2020
- Opinion on most important elements of programmatic video advertising in the UK 2017
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- Priorities for programmatic video ads according to marketers in the UK 2017
- Programmatic mobile video ad spend in the U.S. 2019-2022
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- Ecuador: programmatic ad CPC 2018
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Statistics
- Shift in advertising budgets worldwide to programmatic video 2016
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Market share of programmatic video advertising in selected countries in Europe 2015
- Market share of programmatic video advertising in Austria 2012-2020
- Market share of programmatic video advertising in Switzerland 2012-2020
- Opinion on most important elements of programmatic video advertising in the UK 2017
- Budget sources for programmatic video advertising in the UK 2017
- Most effective strategies for digital video customer engagement in the UK 2017
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Canada: programmatic video advertising adoption level 2014
- Priorities for programmatic video ads according to marketers in the UK 2017
- Programmatic mobile video ad spend in the U.S. 2019-2022
- Colombia: programmatic ad CPC 2018
- Ecuador: programmatic ad CPC 2018
- Advertising spending of state-owned companies in Poland 2021, by medium
Forrester Research. (June 14, 2022). Leading programmatic advertising challenges according to ad technology investment decision-makers worldwide in 2022 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/595982/significant-challenges-to-programmatic-video/
Forrester Research. "Leading programmatic advertising challenges according to ad technology investment decision-makers worldwide in 2022." Chart. June 14, 2022. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/595982/significant-challenges-to-programmatic-video/
Forrester Research. (2022). Leading programmatic advertising challenges according to ad technology investment decision-makers worldwide in 2022. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/595982/significant-challenges-to-programmatic-video/
Forrester Research. "Leading Programmatic Advertising Challenges According to Ad Technology Investment Decision-makers Worldwide in 2022." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/595982/significant-challenges-to-programmatic-video/
Forrester Research, Leading programmatic advertising challenges according to ad technology investment decision-makers worldwide in 2022 Statista, https://www.statista.com/statistics/595982/significant-challenges-to-programmatic-video/ (last visited June 01, 2024)
Leading programmatic advertising challenges according to ad technology investment decision-makers worldwide in 2022 [Graph], Forrester Research, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/595982/significant-challenges-to-programmatic-video/