Willingness to buy influencer collaboration products Vietnam 2023, by gender
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 47 percent of female respondents in Vietnam would be willing to spend on a collaboration product between a brand and an influencer as long as the product's price was similar to that of a non-endorsed one. The share of male respondents with the same response was slightly lower, at 40 percent.
