According to a survey among internet users conducted in Vietnam by Decision Lab as of the fourth quarter of 2023, Facebook was considered the primary social media platform by 40 percent of the Millennial respondents. Meanwhile, 31 percent of them listed the Vietnamese platform Zalo as their primary app.
April 2024
Vietnam
Q4 2023
429 respondents
27-42 years
among internet users nationwide
Online panel
Original question: “If you can only use one social media platform, which platform will you select?”
The survey was conducted among Generation Y or Millennials respondents, who were born between 1981 and 1996.
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Overview
Users
Leading platforms
Social commerce
Influencer marketing
User behavior
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
