According to a survey conducted in South Korea in the third quarter of 2023, around 36 percent of respondents stated in a survey that they discovered new brands, products, and services via search engines. Other commonly used channels were television advertising and word-of-mouth advertising.
Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source
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Other statistics that may interest you Digital advertising in South Korea
Overview
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- Premium Statistic Internet advertising revenue in South Korea 2014-2024
- Premium Statistic Online advertising revenue in South Korea 2021, by format
- Premium Statistic Online advertising expenditure in South Korea 2014-2024
- Premium Statistic Online advertising spending growth in South Korea 2019-2024, by medium
- Premium Statistic Distribution of sources used to find new brands in South Korea Q3 2023, by type
- Premium Statistic Attitudes towards online advertising in South Korea 2024
Mobile advertising
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- Premium Statistic Expenditure on mobile advertising in South Korea 2015-2024
- Premium Statistic Spending on mobile advertisements South Korea 2015-2023, by ad type
- Premium Statistic South Korea: mobile ad revenue format shares 2017-2024
- Premium Statistic Ratio of unique to total mobile ad spending South Korea 2023
PC advertising
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- Premium Statistic Spending on PC advertisements South Korea 2014-2023
- Premium Statistic Spending on PC advertisements South Korea 2014-2023, by ad type
- Premium Statistic Display ad value on leading platforms South Korea Q3 2023
- Premium Statistic Display ad amount on leading platforms South Korea Q3 2023
- Premium Statistic Display ad value on Naver in South Korea Q3 2023, by industry
- Premium Statistic Display ad value on Daum in South Korea Q3 2023, by industry
Online video advertising
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- Premium Statistic Monthly spending on online video advertisements South Korea 2020-2023
- Premium Statistic Main media platforms for online video ads South Korea 2023, by advertising costs
- Premium Statistic Online video ad expenditure on YouTube South Korea 2021-2023
- Premium Statistic Online video ad expenditure on Instagram South Korea 2021-2023
- Premium Statistic Online video ad expenditure on Facebook South Korea 2021-2023
Social media advertising
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- Premium Statistic Social media platforms with most advertisements South Korea 2021
- Premium Statistic Thoughts on trustworthiness of social media ads South Korea 2022, by platform
- Premium Statistic Amount of hidden ads on social media South Korea 2021, by social media platform
- Premium Statistic Types of hidden ads on social media South Korea 2021
- Premium Statistic Types of product or service featured in hidden ads on social media South Korea 2021
Further Content: You might find this interesting as well
DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal, und We Are Social, und Meltwater. "Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source." Chart. February 23, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal, We Are Social, Meltwater. (2024). Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal, and We Are Social, and Meltwater. "Distribution of Sources Used by Internet Users to Discover New Brands, Products, and Services in South Korea as of The 3rd Quarter of 2023, by Type of Source." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal & We Are Social & Meltwater, Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source Statista, https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/ (last visited June 18, 2024)
Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/